2020-11-09T14:08:50Z 2020-11-09T14:08:50Z <div style="transition: opacity 1s ease-in-out 0s;" data-rss-type="text"> <h2> <span style="display: initial; color: rgb(23, 34, 59);"> Global ABM with Kwanzoo </span> </h2> </div> <div style="transition: none 0s ease 0s; display: block;" data-rss-type="text"> <p> <span style="display: initial; color: rgb(23, 34, 59);"> A brief overview of running global ABM programs with Kwanzoo </span> </p> <p> <span style="display: initial;"> The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source. </span> </p> </div>

Content,ABM Mani Iyer mani@kwanzoo.com (Mani Iyer) 2020-11-09T13:49:46Z 2020-11-09T13:49:46Z <div style="transition: opacity 1s ease-in-out 0s;" data-rss-type="text"> <h2> <span style="display: initial; color: rgb(23, 34, 59);"> ABM Best Practices Guide </span> </h2> </div> <div style="transition: none 0s ease 0s; display: block;" data-rss-type="text"> <p> <span style="color: rgb(23, 34, 59); display: initial;"> Understand ABM Best Practices, from planning &amp; budgeting, to execution, measurement &amp; optimization. </span> </p> <p> <span style="display: initial;"> <br/> </span> </p> <p> <span style="display: initial;"> <br/> </span> </p> </div>

Content,E-Book,ABM Mani Iyer mani@kwanzoo.com (Mani Iyer) 2020-11-04T18:38:26Z 2020-11-04T18:38:26Z <div style="transition: opacity 1s ease-in-out 0s;" data-rss-type="text"> <h1> <span style="color: rgb(23, 34, 59); text-decoration: none; display: initial;"> End-to-End ABM or Adaptive ABM: A Clarifying Moment for B2B CMOs </span> <span style="display: initial;"> <br/> </span> </h1> </div> <div style="transition: none 0s ease 0s; display: block;" data-rss-type="text"> <p> <span style="color: rgb(23, 34, 59); font-style: inherit; display: initial;"> Two years ago, we at Kwanzoo had our clarifying moment when we  </span> <a href="https://www.linkedin.com/pulse/introducing-adaptive-account-based-marketing-better-way-mani-iyer/" target="_blank" style="color: rgb(23, 34, 59); display: initial;"> introduced Adaptive ABM </a> <span style="color: rgb(23, 34, 59); display: initial;"> . We explained then how we were serving some of the world’s largest, most trusted enterprise B2B brands by: Adapting their current marketing &amp; sales process, data, and programs to ABM. </span> </p> <p> <span style="display: initial;"> <br/> </span> </p> <ul> <li style="color: rgb(23, 34, 59);"> <span style="color: rgb(23, 34, 59); font-style: inherit; display: initial;"> Protecting their existing technology investment. </span> </li> <li style="color: rgb(23, 34, 59);"> <span style="color: rgb(23, 34, 59); font-style: inherit; display: initial;"> Adding best-in-class ABM capabilities in key functional “gap” areas. </span> </li> <li style="color: rgb(23, 34, 59);"> <span style="color: rgb(23, 34, 59); font-style: inherit; display: initial;"> Helping them achieve global account scale and reach. </span> </li> </ul> <p> <span style="color: rgb(23, 34, 59); font-style: inherit; display: initial;"> Earlier this week, the ABM space had its clarifying moment, when  </span> <a href="http://www.demandbase.com/" target="_blank" style="color: rgb(23, 34, 59); display: initial;"> Demandbase acquired Engagio </a> <span style="color: rgb(23, 34, 59); display: initial; font-style: inherit;"> . As a B2B CMO or Growth Leader, you will be hearing a lot this year about “End-to-End” ABM or “All-in-One” ABM platforms. <br/> <br/> Many of the “End-to-End” ABM vendors will share with you an ABM report from a leading analyst, who has  </span> <a href="https://www.linkedin.com/pulse/abm-horse-race-open-letter-analyst-firms-mani-iyer/" target="_blank" style="color: rgb(23, 34, 59); display: initial;"> framed the ABM space as a horse race between “End-to-End” ABM vendors </a> <span style="color: rgb(23, 34, 59); display: initial; font-style: inherit;"> . These vendors are competing to add functionality, racing to be the first to the top of the metaphorical ABM mountain as defined by this analyst, while burning through $10s of millions of venture capital investment. </span> <span style="color: rgb(23, 34, 59); display: initial;"> <br/> <br/> As a B2B CMO or Growth Leader, in these interesting and challenging times, you face some key decisions of your own – perhaps you are experiencing your own clarifying moment!  </span> </p> <p> <span style="color: rgb(23, 34, 59); font-style: inherit; display: initial;"> <br/> Should you invest in an “End-to-End” ABM platform from a VC-backed ABM vendor, hungry for growth and charging constantly-expanding platform license fees? Are you prepared – as many of the “End-to-End” ABM platforms will want – to “rip-and-replace” your existing marketing, sales and advertising tech infrastructure to accommodate their broad piece of ABM technology, that’s often “a mile wide and inch deep?”  </span> </p> <p> <span style="color: rgb(23, 34, 59); font-style: inherit; display: initial;"> Or would you be better off investing in  </span> <a href="https://www.kwanzoo.com/" target="_blank" style="color: rgb(23, 34, 59); display: initial;"> ABM technology that’s additive, best-in-class, and works with your existing tech stack </a> <span style="color: rgb(23, 34, 59); display: initial; font-style: inherit;"> ? An ABM tech provider who is 100% aligned with your goals? One who has built their business the “old-fashioned” way – no venture money, just delivering results, while serving every customer with all the attention that they need, for the past 5+ years? <br/> <br/> Kwanzoo has built out the most open ABM platform on the market, that supports all major third party data providers and integrates with multiple CDPs/DMPs/DSPs. Our platform delivers “best-in-class” ABM advertising &amp; retargeting, ABM website analytics, and ABM insights for Sales – all seamlessly integrated into your CMS, MAP, CRM, Google Analytics, and conversational chat tools (e.g. Drift). <br/> <br/> We offer a platform that delivers a unique ABM engagement data feed on all the accounts and anonymous buyers that are engaging with your brand. You can simply drop this feed into your BI tools, Data Lakes, Data Exchanges to build out rich and comprehensive ABM account scoring models, and compelling reports on ABM program performance and business impact that you can share with leadership. <br/> <br/> How about an ABM vendor partner with a flexible business model, that’s  </span> <a href="https://www.kwanzoo.com/cms/b2b-agencies/" target="_blank" style="color: rgb(23, 34, 59); display: initial;"> agency-friendly </a> <span style="color: rgb(23, 34, 59); display: initial; font-style: inherit;"> ? You can run all media + third party data through us — or do it in-house, or through your media or marketing agency. The choice is entirely yours. All of this comes with full cost and pricing transparency. You have the option to run a “full-service” ABM program execution with us, which is a big help, especially if you are short on in-house resources. Our ABM expertise and best practice guidelines support you all the way, so you are able to hit the ground running and immediately drive more pipeline and revenue. <br/> <br/> We feel fortunate that with the support of our customers across North America, UK, EMEA and APAC, we grew 77% year-on-year in 1Q2020, and are on track to 3X our revenues this year. We have scored multiple wins recently against many of the ABM vendors in the previously mentioned ABM report. One of the largest global B2B marketing agencies has recently chosen us as their International ABM partner. <br/> <br/> Over the past five years, many venture-backed ABM vendors have called it quits. We are still here, still standing, and growing! We answer to exactly one party: you, our customer! So you can be sure that every decision we take, every single day, is in your and our employees’ best interests (so they can serve you better).  <br/> <br/> As you evaluate your ABM options, and explore the type of ABM tech stack you’d want to put in place at your company, or investigate who in the industry can provide ABM best practices and guidance you can bet on, we hope you will think of us — and that you will give us a chance to earn your business. </span> <span style="color: rgb(23, 34, 59); display: initial;"> <br/> <br/> “End-to-End” ABM or “Adaptive ABM”? The Choice is Clear! <br/> </span> </p> <p> <br/> </p> </div>

Content,E-Book,ABM 2020-11-03T15:58:14Z 2020-11-03T15:58:14Z <h3 style="transition: opacity 1s ease-in-out 0s;"> This is a subtitle for your new post </h3> <div style="transition: none 0s ease 0s; display: block; text-align: left;" data-rss-type="text"> <p> <span style="color: rgb(23, 34, 59); display: initial;"> An in depth guide to running adaptive ABM programs with Kwanzoo, including best practices, measurement and how to make the business case for ABM. </span> </p> </div>

Content,E-Book,ABM Gregory Kotovos gk@accelerithm.com (Gregory Kotovos) 2019-12-11T14:19:31Z 2019-12-11T14:19:31Z <div style="transition: opacity 1s ease-in-out 0s;" data-rss-type="text"> <h2> <span style="color: rgb(23, 34, 59); display: initial;"> Measuring Success from ABM Advertising Programs </span> <span style="display: initial;"> <br/> </span> </h2> </div> <div style="transition: none 0s ease 0s; display: block;" data-rss-type="text"> <p> <span style="display: initial; color: rgb(23, 34, 59);"> Learn how to measure the success of ABM Advertisement programs. </span> <span style="display: initial;"> <span>  </span> </span> </p> </div>

Measuring Success from Account-based Advertising Programs, Learn How.

Measurement,Content,ABM 2018-11-17T14:09:30Z 2018-11-17T14:09:30Z <div style="transition: opacity 1s ease-in-out 0s;" data-rss-type="text"> <h2> <span style="display: initial; color: rgb(23, 34, 59);"> Kwanzoo Platform Walkthrough </span> <span style="display: initial;"> <span>  </span> </span> </h2> </div> <div style="transition: none 0s ease 0s; display: block;" data-rss-type="text"> <p> <span style="display: initial; color: rgb(23, 34, 59);"> A 5-Minute walkthrough of the Kwanzoo platform </span> </p> <p> <br/> </p> <p> <br/> </p> </div>

Platform,Content 2018-07-02T13:13:42Z 2018-07-02T13:13:42Z <div style="transition: opacity 1s ease-in-out 0s;" data-rss-type="text"> <h2> <span style="display: initial; color: rgb(23, 34, 59);"> Intro to Kwanzoo </span> </h2> <h3> <span style="display: initial;"> This is a subtitle for your new p </span> </h3> </div> <div style="transition: none 0s ease 0s; display: block;" data-rss-type="text"> <p> <span style="display: initial; font-weight: var(--ytd-user-comment_-_font-weight); color: rgb(23, 34, 59);"> An introduction to Kwanzoo's Adaptive Account-Based Marketing Platform. Get an inside look at our Account-Based Advertising, Account-Based Website Analytics, and Account-Based Sales Insights. Learn how to complement your existing demand generation tech stack with Account-Based capabilities. </span> </p> </div>

An introduction to Kwanzoo's Adaptive Account-Based Marketing Platform. Get an inside look at our Account-Based Advertising, Account-Based Website Analytics, and Account-Based Sales Insights. Learn how to complement your existing demand generation tech stack with Account-Based capabilities.

Content